Alexander McQueen
A pair of Level Exclusive trainers and the Spider Jewelled Knuckle Clutch, scanned for an augmented-reality retail installation that went on to Harrods.
VIDEO · MODEL VIEWER TO FOLLOW
01 · Brief
McQueen wanted two pieces to come alive in the shop. Through an app, insects would crawl across a pair of Level Exclusive trainers and over the Spider Jewelled Knuckle Clutch. For the illusion to hold at arm's length, the digital objects had to match the real ones stitch for stitch and stone for stone.
02 · Toolbox
- Photogrammetry camera sphere
- Turntable capture
- RealityCapture
03 · On location
The trainers went into the camera sphere, photographed from every angle in a single pass so the iridescent heel read correctly. The clutch was scanned under lock and key on a turntable, its jewels and metalwork demanding controlled light and many more frames.
04 · Result
Textured models that survived scrutiny on a phone screen inches from the real thing. The installation ran in store, then travelled to Harrods and other department stores.
- Textured mesh for AR
- Turntable renders
objects captured
images per object
polygons delivered
days from capture to delivery
TODO marks 3 figures still to come from Kittiwake. Listed in docs/gaps.md.
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