Kittiwake Digital

Film, TV & Commercials

confused.com

Three digi-doubles for the second phase of Just Used Confused.com, so three people could inflate into helium versions of themselves.

Client
Untold Studios
With
Untold Studios, FBFX
Year
2025

VIDEO · MODEL VIEWER TO FOLLOW

01 · Brief

Untold Studios were turning three real people into balloons. Each protagonist had to be rebuilt as a digital double good enough to carry the transformation from actor to airship without a seam showing.

02 · Toolbox

  • FBFX multi-camera body scanning rig
  • RealityCapture

03 · On location

Early in 2025 we scanned all three protagonists on FBFX's ultra-high-resolution multi-camera body rig, a full-body capture in a single instant so pose and expression stayed consistent.

04 · Result

Processed images, cleaned geometry and textures taken from raw scan to production-ready model for Untold's animation team. Three adverts went out. Director Jeff Low's verdict on the campaign: most ads are dreadful, and these were not.

  • Production-ready digi-doubles
  • Cleaned textures
3

digi-doubles delivered

TODO

cameras in the rig

TODO

texture resolution

TODO

days to delivery

TODO marks 3 figures still to come from Kittiwake. Listed in docs/gaps.md.

Actor in the multi-camera body scanning rig
On the rig
Head render of one digi-double
Head detail
Full-body render of a digi-double
Full body
Frames from the finished adverts
In the adverts

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