Poretti Beer
A Riva Aquarama, an actor, glasses, bottles and props, as textured assets for a black-and-white advert with a gang of foxes.
VIDEO · MODEL VIEWER TO FOLLOW
01 · Brief
Jeff Low's surreal campaign for Birrificio Angelo Poretti needed a set of 3D assets the CG could hand between live action and animation: a classic Riva speedboat to glide over Lake Como, the actor who drinks with the foxes, and the glassware and props they touch.
02 · Toolbox
- Terrestrial laser scanner
- Digital cameras
- Structured-light scanning for the small objects
03 · On location
Long nights in Slovenia and at Bishop's Stortford with Untold Studios, capturing the boat on its trailer, the actor against blue screen, and the bottles and glasses one by one.
04 · Result
Fully textured assets for every element Untold needed, delivered into a campaign its director called a lovely thing to watch.
- Textured hero assets
- Prop and glassware models
- Digi-double
Riva Aquarama
assets delivered
scan set-ups
nights of capture
TODO marks 3 figures still to come from Kittiwake. Listed in docs/gaps.md.
“Most ads are awful. This one is not.”
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